Social media for content producers and journalists

Course outline

This course is aimed at anyone who produces content who wants to improve audience engagement through the effective use of various social media platforms.

Is this the right course for me?

The course is for anyone who produces content either in print or online who wants to understand more about how to engage effectively through social media. The social media landscape changes quickly and this course will help you understand the latest trends and key channels, and how to connect with your audience as well as to find stories. 

What you will learn

More and more content is being found through social media and it is crucial content producers know how to engage with audiences through channels like Facebook and Twitter. This comprehensive course will show you how to connect effectively.

You will learn about the leading channels including Snapchat and Instagram,  and about acquiring followers successfully. There is also a focus on what constitutes bad practice as well.
You will also understand more about the importance of timing your activity, the tools available to manage your activity and automate some of it as well as how to measure and monitor your success.

For further information on any of our courses, please contact us.