Understanding Public Relations

 Course outline

Our Understanding PR course looks at all aspects of public relations in a rapidly changing world. The way public relations professionals are working is changing rapidly too and this course will bring you right up to date with the skills and knowledge needed to be successful in this field.

Is this the right course for me?

This course is aimed at those who are new to the world of public relations whether full time or part time. It is suitable whatever the size of your organisation.

What you will learn

This is a complete guide to the fast-moving world of PR. We will ensure you have a  thorough understanding of the definition of what is PR, the tools and channels that are used and how to plan specific campaigns.

You will also learn how to monitor and evaluate the impact of your activities.

Special attention will be paid to the importance of press releases, how to write and present your material and how to make sure they are being used.

For further information on any of our courses, please contact us.?