Course outline

Copywriting is different from many other forms of content writing and requires specialist skills. This hands-on workshop equips you with what you need to write effective, impactful copy. You will gain a better understanding of how advertising works and discover top tips to enable you to create more effective advertising.

Is this the right course for me?

This course is aimed at anyone who wants to write better copy, including executives, at all levels, responsible for copywriting in addition to other business activities.

What you will learn 

Preparation is key to effective copywriting. You need to do your research and really understand what will appeal to your audience. You will learn why in copywriting it is so important to have a  clear call to action, be prepared to surprise the reader with the unexpected and make it all leap off the page with a strong headline.

You will look at good and bad practice and explore in detail what you need to do to make your piece of copy more memorable. This is an interactive course that will examine your writing in detail and really help you develop your skills further.