Search engine optimisation 

Course outline


This course provides a great insight into the science of optimising your web content to make it as visible as possible to search engines. There is a strong emphasis on practical, real-world applications of SEO and promotion of online content.


Is this the right course for me?


The course is ideal for those who research, write, edit or produce online content.  
 

What you will learn


The course focuses on both on-page and off page factors that influence search. You will learn about the history of search and how factors that affect your ranking have changed so much recently.
 
You will learn about the importance of keywords and how to find a balance between their importance and actually giving readers what they want. You will see how links can affect your ranking and why including video can also have a significant benefit too.
 
There will also be a session on the things to avoid.

For further information on any of our courses, please contact us.